1.  CONCEPT IDEAS

I start with brainstorming some ideas for the character. Here I will rough out some ideas in pencil first to let the client see were we could go.  For this client, they were looking for a Nurse that was a male to represent their website for male nurses in Chicago USA.  It involves a good understanding as to what the clients needs are!

4.  ADDING COLOUR  

Here I add the base colours. These will be shown to the client, so they can make changes to the colour scheme before taking it to the final stage. 

2.  ROUGHING OUT POSE 

At this stage I take the roughs to the final pose. The client can make further adjustments to the character. Here they thought that the mask was detracting from the character, so I removed it and added an old nursing hat.  I also strengthened his pose.


5.  FINAL RENDERING

When the client is happy with the colour scheme, I do the final rendering.  I add shading and highlighting over the base colours. This gives it a more 3dimensional look.

3.  INKING

This process involves inking the character digitally in Vector.  Working in a Vector programe allows me to scale the image to any size without loosing definition, also helpful if the client needs to have the design for high-resolution printing.  All the lines are cleaned up for a high definition finish.

6.  LOGO COMBINING

Finally, if the client has requested to have the logo designed aswell, I combine the mascot with the logo.  I will then set it up for the website or for print.  Here I added the Chicago skyline to give it a more local feel.

SOME ADVICE FOR GOOD MASCOT DESIGN

  • Must be a memorable design.
  • It must be unique, not look like something else out there on the web.
  • Attractive, the character should be liked by your target audience.
  • The character must represent the company's values of the brand.
  • Functional, it must work in banners, on the web page itself, in ads, and print.

  • Design your website in order to make the most out of
    your character design.
  • Remember, the bigger you show the illustration (within reasonable limits) the sharper and better it will look.
  • Leave space around the character, let the design breathe.
  • Make the mascot interact with the rest of the web, be creative.
  • Apply your company colors to your mascot.
  • Design a versatile mascot, this way you can use it for banners, avatars.
  • Choose a concept that matches your company's values.
  • If you have to make later modifications, ask the author of the design, don't give it to someone else to make alterations.

 

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